Salesforce Certified B2C Solution Architect Exam Questions
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A company has 2,000 customers and currently services them using a call center and spreadsheets. Because of the lack of systems there is no ability to track how successful agents are. In addition, their ordering system cannot be easily accessed by service agents costing valuable time and hurting customer satisfaction.What are two reasons a connected B2C Solution can add value to the company?Choose 2 answers
A.Provides a better interface for agents using Service Cloud and B2C Commerce with Heroku
B.Allows agents to more easily access customer data to better support customers when they call in
C.Allows agents to use SSO to log into B2C Commerce and Service Cloud using the same credentials
D.Increases spend ROI as fewer service agents will be needed, which can allow for more sales agents
Answer : B, C
A company Is implementing B2C Commerce, Service Cloud, and Marketing Cloud. The company Is based in Europe and needs to be compliant with GDPR.
Which two design implementations should a Solution Architect use to ensure GDPR compliance?Choose 2 answers
A.Use email addresses, SMS, or other channel addresses as the contact key {subscriber key) in Marketing Cloud
B.Use a Salesforce record ID as a single unique identifier to apply across channels and clouds
C.Set tracking site preference for each storefront
D.Set field-level encryption across B2C Commerce, Marketing Cloud, and Service Cloud
Answer : B, D
A salesperson needs to know which subscription a customer has subscribed to or unsubscribed from when reviewing their account in Sales Cloud. However, Marketing Cloud needs to honor the unsubscribe action when it sends out emails.
Which two steps should a Solution Architect take to meet these requirements?Choose 2 answers
A.Create a Journey activity to update the records in Sales Cloud.
B.Create a custom preference center that updates the records in Sales Cloud.
C.Use the out-of-the-box preference center in Marketing Cloud.
D.Implement the Marketing Cloud Connector to ensure the unsubscribe data is synced from Sales Cloud.
Answer : C, D
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